Global Product Campaign Branding & Launch


- Creative Design

- Creative Copywriting

- Cross Channel Asset Creation

Working with Pistachio Design ensured that our campaign for iNSTAMATIC was holistic and engaging

Emma Stavrinides, Brand PR Manager for Wella Colour

how we did it

creative product launch


Wella Professionals required a strategic and creative partner for the launch of iNSTAMATIC, the new express colour service by Color Touch, in the UK and Globally.

A communications plan was produced by Pistachio to bring Instamat!c to life across the POS, digital and Wella My Marketing touchpoints.

What we did:

Beauty is only as deep as the customer experience, so we recommended a number of traditional and digital POS touchpoints to reflect consumers’ demand for a higher level of in-salon experience.

A successful product launch requires an integrated approach, so we recommended a mix of traditional and interactive digital touchpoints in order to make one concerted ‘splash’. This included identifying engaging ways to excite salon owners/stylists to create their own iNSTAMATIC marketing campaigns via Wella My Marketing.

campaign plan

integrated product launch campaign


cross channel social media campaign

homepage takeover

digital web takeovers

email campaign

integrated email marketing

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