VMware PowerPlay

EMEA Demand Generation Campaign


- Campaign Planning

- Creative Design

- Creative Copywriting

- Cross Channel Asset Creation

With thorough campaign planning; refreshing creative concepts, tight brand guidelines and a very high level of messaging and execution

Aisling Mahoney, Snr Manager EMEA Partner Marketing, VMware

how we did it

creative campaign creation


VMware is a leader in virtualization and cloud infrastructure solutions. VMware required a creative campaign to promote its vSphere with Operations Management ‘PowerPlay’ product to 350 existing Partners across EMEA. The objective was to educate and encourage partners to execute a campaign and increase sales.

What we did:

A campaign plan was developed around a combination of core touch-points to address the communication journey from initial awareness to education and execution.

The campaign consisted of an email signature to promote a vSOM PowerPlay Kit, an email teaser to engage partners and a VideoBook containing the PowerPlay Kit. Each element was written, designed and produced in 6 languages including English, French, German, Spanish, Italian and Russian.

video brochure

high value direct mail

interactive eBooks

engaging campaign asset

direct mail

supporting DM campaign

edm campaign

integrated email marketing

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