how we did it

Brief:

ShoreTel is a leading provider of cloud, onsite, and hybrid business telephony and unified communications (UC) solutions. It’s award-winning, brilliantly simple communications solutions consistently outperform the competition in customer satisfaction, customer loyalty, value and lowest total cost of ownership.

ShoreTel owe its success to the many partners who champion its brilliantly simple solutions and its innovative Partner Program is designed to help partners’ business thrive. With this in mind, Pistachio was asked to develop a creative co-branded partner-led marketing campaign to help ShoreTel penetrate the Irish communications market.

What we did:

A new creative theme was developed for Phone Pulse – the leading Irish IP Telephone Solution Provider – to help communicate the ‘Powered by ShoreTel’ message.

The creative theme and messaging centred around “Powered by ShoreTel” which was brought to life on a branded energy bottle. The creative concept used ‘power’ as a metaphor - further supported by the “Phone Pulse Performance” headline. The concept was later adapted and developed for Partner Interoute – owner/operator of Europe’s largest network and a global cloud services platform – to help penetrate the German market.

lead creative